Learn about our Mission, Vision, Goals, and Impact!
Mission and Vision
Make a change in your community!
Project Love Strong (PLS) is a 501c3 community entity that meets the unhoused where they are in the community to fulfill their needs. As a result, PLS hosts community outreach events where they bridge together similar organizations and community partners for a fun, safe, afternoon of giving and serving the unhoused community. These annual outreaches give you, community organizations and businesses with a philanthropic passion the opportunity to give back.
The mission of PLS is to promote community-based philanthropy for underrepresented and disenfranchised communities, individuals, and families. With the assistance of our volunteers, community partners, corporate sponsors, and hopefully you, we hope to empower those individuals currently struggling or experiencing homelessness. PLS's overall goal is to spread awareness around unhoused crisis (homelessness), along with providing essential items, services, and resources that are needed for sustainability.
We are a community movement!!
Since 2018 PLS has hosted 13 street outreaches: Hoodies for the homeless 2018, 2019, 2020, 2021 Tees & Teas 2019, 2020, 2021, 2022 and a 2-day North Nashville, TN Tornado relief, 2020. In 2020 PLS also provided street outreach in Los Angeles, CA, and Denver, CO. In October 2021, Project Love Strong was blessed to provide outreach internationally in Downtown Montego Bay, Jamaica with Open Heart Charitable Mission. We provided brand new pots, over-the-counter medications, and loaded essential bags to distribute to the unhoused and underserved individuals directly.
When PLS is not hosting Street Outreaches, they are working with local partnering organizations to help provide support to the underserved communities and encampments.
PLS has served over 2,250 individuals in Nashville, TN, 80 individuals in Denver, CO, and over 100 individuals across LA. PLS has also provided care essentials to our neighboring states: GA, AL, VA, and KY.
Our goal is to spread awareness, provide basic essentials, implement programs, connect individuals to resources, and show love from state to state to those in NEED!
PLS has had the pleasure of partnering with organizations and businesses to help provide hands-on street services to the unhoused such as Community Resource Center (CRC), Metro Police Department, Metro Public Health Department, First Baptist Church Capitol Hill, Bearded Villains, Shower Up, Shade Tree Clinic, Project ID, Kwench Juice Bar, In God's Hands, Hope on the Row, Safe Haven Ministries, Sekou Writes, Nashville Human Society, Nashville Street Barbers and more.
Did you know:
In Tennessee, there are 10.9 homeless people for every 10,000 residents. Tennessee saw an increase of 55,099 new residents from mid-2020 to mid-2021, and as the state grows, so does homelessness. In total, approximately 34.8% of the homeless Tennessee population is living unsheltered. Among all U.S. states, Tennessee has the 19th highest rate of homelessness. The state is actively working to find solutions to support the unhoused issue. According to the Nashville Mayor's office, Nashville uses the “Housing First” strategy that recognizes housing as the key to ending homelessness.
Who We Are, Our Story
Meet the Founder
Jeshiqua White, MSW
Founder of Project Love Strong
In relocating to Nashville from New York, I became very perplexed by the number of homeless individuals I saw. I couldn't believe how many individuals were on the sides of the highways, underpasses, in parks, and gas stations.
During my transition, I met people who worked more than one job in an attempt to cope with the increasing cost of living in the state of Tennessee. This concerned me, and I wondered: “how are struggling individuals able to receive help with limited transportation, funds, or resources within close proximity?”
These thoughts prompted me to find a way to advocate for underprivileged individuals. One part of the solution is to place mini pantry boxes in the disadvantaged areas, as well as provide access to non- perishable food items, clothing, and other essentials on a monthly basis.